B2B Sales Strategizing for Success – led by Dr Maria Coakley

Location : Ludgate, Old Bakery, Townshend Street Skibbereen P81T324

Led by Dr Maria Coakley, a renowned lecturer, SME mentor, and business development adviser, this half-day workshop will delve into crafting a successful sales strategy. It’s an ideal opportunity for professionals keen on refining their organisation’s approach to sales in a dynamic and supportive setting.

Topics covered:

– What is sales strategy?

– Harnessing business intelligence for advantage and opportunity

– Segmentation in the marketplace to specialise and grow.

– Developing a differentiated value/positioning statement

– Routes to market/sales channels

– Maximising channel and strategic partnerships

– Communication channels for demand generation

– Developing a sales process aligned to the buyer’s journey.

– Performance Management

– Resourcing your sales operation

– Key Takeaways for your business